When we first took over last month, there were a few essentials missing—no sitemap page, no privacy policy, and there wasn’t much thought to AI‑friendly crawlers. So the first order of business was rolling out an XML sitemap and we also enabled an llm.txt file so future AI‑powered search engines know exactly how to crawl and index our content.

Once the technical foundation was in place, I dove into on‑page tweaks. You might recall I mentioned editing three key blog posts—Seasonal Home Maintenance, Best Duct Cleaning Methods, and Affordable Air Duct Cleaning—to sprinkle in fresh keywords, tighten up the structure, and add those little FAQ snippets that users love. At the same time, I refreshed the homepage, the Service Areas overview, and the Kanata duct‑cleaning page, introducing localized phrases and a few answer‑style content blocks so we don’t sound like a broken record.

All that effort is already paying off: our average position has climbed from 38.8 to 32.65, a solid six‑spot jump. In total, 37 keywords have moved up, and—best of all—our “power vac duct cleaning” term is now sitting in the top 4 (up two spots), while “best duct cleaning” jumped  33 places. 

Of course, this is just the beginning. Over the next month, I’ll finish modernizing all our meta titles and descriptions, expand our FAQ content on Orleans, Brockville, and Prescott pages, and start weaving in more internal links from the blogs to those high‑value service pages. I’m also lining up some local citation outreach to shore up our authority for “Ottawa duct cleaning.”

Looking ahead six months, my goal is to push our average position into the top 20. With this momentum, I’m confident we’ll get there.