SEO Report: Climate Works HVAC & Plumbing
Prepared by LucentSEO in partnership with Redquest Media
Report Covering August 2025
Table of Contents
August 2025 SEO Monthly Performance Report
August was a strong month for Climate Works as we transitioned from cooling-related topics and set the stage for a fall focus on heating content. Alongside this shift, we refreshed evergreen service areas like plumbing and duct cleaning with updated page content and new blog posts.
We also secured several high-authority backlinks, further strengthening domain credibility, and maintained solid keyword rankings across core service categories. With performance steady and seasonal demand moving toward heating, the website is well-positioned to capture increased traffic in the months ahead.
Featured Keywords
Featured Keywords
| Position | Keyword | Change | Notes |
|---|---|---|---|
| 19 | furnace repair ottawa | +11 | Strong jump into page 2; priority service term. |
| 19 | ottawa furnace maintenance | +8 | Seasonal growth; aligns with fall prep. |
| 18 | furnace servicing ottawa | +5 | Service intent rising; good conversion potential. |
| 11 | cost of new furnace ottawa | +2 | High-intent pricing query trending up. |
| 13 | new furnace ottawa | → | Stable; continue product/financing reinforcement. |
| 2 | furnace vents outside | → | Consistent visibility for safety/maintenance content. |
| 4 | exterior furnace vent | +1 | Variant gaining; supports the vent cluster. |
This month, keyword rankings remained stable overall. A total of 46 keywords moved up, showing positive momentum, while the average keyword position is holding around 15 across all tracked terms. Climate Works currently has 48 keywords ranking in the top 10, with several strong placements in the top 3. While there have been natural fluctuations, the site is maintaining solid visibility in search and building strength in furnace and duct cleaning–related terms.
Site Speed and Technical SEO Audit
Climate Works continues to demonstrate strong technical health across all core metrics. The latest GTmetrix report shows a 100% performance score and 96% structure score, with a Largest Contentful Paint of just 1s and 0ms Total Blocking Time—earning the site a solid Grade A for speed and user experience.
Our on-page SEO audit also delivered excellent results, with a technical score of 100/100.
Together, these results confirm a healthy technical foundation and strong search presence—providing the stability and performance needed to continue scaling content and improving SEO outcomes.
Page Update and Blog Additions
| Type | URL | Date Created | New/Refresh |
|---|---|---|---|
| Blog | https://climateworks.ca/5-important-questions-to-ask-about-duct-cleaning-in-ontario/ | August 6, 2025 | New |
| Blog | https://climateworks.ca/do-heat-pumps-work-in-ontarios-cold-weather/ | August 14, 2025 | New |
| Blog | https://climateworks.ca/5-tips-to-stay-warm-this-winter-in-ontario/ | August 21, 2025 | New |
| Blog | https://climateworks.ca/furnace-maintenance-before-winter/ | August 28, 2025 | New |
| Page | https://climateworks.ca/furnaces/ | August 2, 2025 | Refresh |
| Page | https://climateworks.ca/services/heating/ | August 12, 2025 | Refresh |
| Page | https://climateworks.ca/heat-pumps/ | August 19, 2025 | Refresh |
Next Steps and Strategies
We’ll continue building momentum with new blog posts and targeted page refreshes, making sure we address the most common questions customers are asking. As we transition out of the summer season, our focus will gradually shift away from air conditioning and move toward plumbing, duct cleaning, and especially heating services—timing content to align with seasonal demand.
Next steps will concentrate on fall keywords, including heat pumps, furnaces, and furnace repair, while also finishing the list of content ideas provided last month to ensure full coverage. Thank you again for those excellent suggestions—I’ll be going through the list to make sure we address every one.