SEO Report: Climate Works HVAC & Plumbing
Prepared by LucentSEO in partnership with Redquest Media
Report Covering September 2025
Table of Contents
September 2025 SEO Monthly Performance Report
September marked a strong transition period for Climate Works as we shifted our SEO strategy from cooling-related topics to heating season opportunities. Our targeted optimizations delivered significant ranking improvements across several high-value keywords, positioning the site for increased visibility ahead of fall and winter demand.
Notably, “Ottawa heat pumps” entered the top 10, a major win heading into the heating season and a sign that our ongoing content updates and page optimizations are aligning with user intent. Even more importantly, “best HVAC company Ottawa” surged into the top 3, putting Climate Works directly in front of high-intent searchers comparing providers. Core service keywords like “furnace replacement Ottawa” and “HVAC in Ottawa” also saw substantial upward movement, strengthening our authority across the region’s most competitive search terms.
Featured Keywords
| Position | Keyword | Change | Notes |
|---|---|---|---|
| 9 | ottawa heat pumps | +1 | Now ranking in the top 10 — strong performance entering peak heating season. |
| 2 | best hvac company ottawa | +3 | Breaks into the top 3; critical for brand visibility and lead generation. |
| 11 | furnace replacement ottawa | +7 | Climbing toward page one — aligns with homeowner upgrade searches. |
| 14 | hvac in ottawa | +10 | Significant ranking boost; strong foundational keyword now within striking distance of page one. |
| 16 | hvac ottawa | +25 | Major jump in visibility; a key catch-all term for HVAC services. |
Internal Links Completed
| Page Title | URL | Date Linked | Purpose |
|---|---|---|---|
| Is Your Furnace Ready for Winter? | https://climateworks.ca/is-your-furnace-ready-for-winter/ | September 30, 2025 | Linked from heating and furnace maintenance pages to capture seasonal queries. |
| Furnace vs. Heat Pump: What’s Best for Ontario Homes? | https://climateworks.ca/furnace-vs-heat-pump-ontario/ | September 30, 2025 | Linked from heat pump and installation pages to bolster decision-intent content. |
| How to Lower Your Heating Bills This Winter | https://climateworks.ca/how-to-lower-your-heating-bills/ | September 30, 2025 | Linked from furnace, energy efficiency, and financing content to drive conversions. |
| Do Heat Pumps Work in Ontario’s Cold Weather? | https://climateworks.ca/do-heat-pumps-work-in-ontarios-cold-weather/ | September 30, 2025 | Linked from installation and heat pump pages to reinforce cold-weather authority. |
Site Speed and Technical SEO Audit
Page Update and Blog Additions
| Type | URL | Date Created | New/Refresh |
|---|---|---|---|
| Blog | https://climateworks.ca/is-your-furnace-ready-for-winter/ | September 13, 2025 | New |
| Blog | https://climateworks.ca/furnace-vs-heat-pump-ontario/ | September 20, 2025 | New |
| Blog | https://climateworks.ca/how-to-lower-your-heating-bills/ | September 26, 2025 | New |
Next Steps and Strategies
For October, we’ll continue momentum on heating intent. Priorities: expand heat-pump FAQs and comparison content, refresh furnace repair and replacement pages with clearer CTAs and financing info, and add schema (FAQ/HowTo) to high-intent posts. We’ll also audit anchor text to emphasize “Ottawa heat pumps,” “furnace repair Ottawa,” and “best HVAC company Ottawa,” while pursuing a handful of relevant local citations and a small set of authoritative backlinks to cement page-one positions.