Over the past month, we completed a major content and design refresh across a large portion of the website, replacing outdated layouts and inconsistent formatting with a cleaner, more modern structure focused on both SEO and user experience. This included redesigning and expanding key service pages, location pages, commercial pages, dryer vent cleaning pages, duct sealing pages, and the new Greater Ottawa service areas page.

A strong focus this month was Answer Engine Optimization (AEO) to improve visibility in AI-driven search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. We added Meta FAQ schema to key pages, expanded FAQ sections throughout the site, and restructured headings to be more location-focused and search-intent driven. Many pages were rewritten with stronger local targeting, clearer service explanations, and improved keyword relevance to help capture both traditional Google rankings and emerging AI search traffic.

We also continued building out localized service coverage across Ottawa and surrounding communities including Vanier, Barrhaven, Brockville, Arnprior, Kanata, Orleans, Gloucester, Kemptville, and additional surrounding areas. Overall, the website is now significantly stronger from both a technical SEO and AEO standpoint, while also presenting a more professional and conversion-focused experience for visitors.