SEO Report: Climate Works HVAC & Plumbing
Prepared by LucentSEO in partnership with Redquest Media
Report Covering July 2026
Table of Contents
Keyword Report July 2026
Keyword rankings continued to move in the right direction this month, with 50 tracked keywords moving up, 34 holding steady, and the average position improving from 12.49 to 11.07. Several important HVAC terms saw strong gains, including HVAC repair Ottawa, Ottawa HVAC company, Ottawa HVAC, HVAC maintenance Ottawa, and furnace exhaust, which made a major jump from position 25 to position 3.
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Technical SEO
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We continue to maintain a perfect 100/100 technical SEO score with no major crawl or indexing issues detected. The site is currently ranking for 947 organic keywords and generating an estimated 476 monthly organic visits, while the backlink profile has grown to over 1,850 backlinks. This month we also reviewed crawlability, redirects, internal linking, and overall site structure to help maintain strong search visibility and support continued SEO and AEO growth.
Internal Linking Strategy
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| Page | Keyword | Date Added | SEO Work Completed |
|---|---|---|---|
| Water Purification | hard water | June 3, 2026 | Added an internal link to strengthen hard water relevance and support water purification service visibility. |
| Plumbing | hard water | June 5, 2026 | Added an internal link to connect hard water concerns with the broader plumbing service section. |
| HVAC and Plumbing Solutions in Rural Ottawa | Climate Works | hard water | June 7, 2026 | Added an internal link to support rural Ottawa plumbing relevance where hard water issues are common. |
| How Often Should I Drain My Water Heater? | hard water | June 9, 2026 | Added an internal link to connect hard water buildup with water heater maintenance content. |
| Why Does My Sink Keep Clogging? Here’s What Might Be Going On | hard water | June 11, 2026 | Added an internal link to reinforce the relationship between mineral buildup, hard water, and plumbing issues. |
| Drain Cleaning Ottawa | hard water | June 13, 2026 | Added an internal link to support drain cleaning content with hard water and buildup-related search intent. |
| Do Heat Pumps Work in Ontario’s Hot Weather? | HVAC | June 15, 2026 | Added an internal link to strengthen HVAC relevance across seasonal heat pump content. |
| Heat Savings Calculator | HVAC | June 16, 2026 | Added an internal link to connect HVAC service intent with energy savings and homeowner decision-making content. |
| Visit Climate Works at the Ottawa Home & Remodelling Show | HVAC & Plumbing | HVAC | June 18, 2026 | Added an internal link to improve topical connection between event content and core HVAC services. |
| HVAC and Plumbing Solutions in Rural Ottawa | Climate Works | HVAC | June 19, 2026 | Added an internal link to reinforce HVAC service relevance for rural Ottawa homeowners. |
| The Ultimate HVAC Winter Checklist for Ontario Homes | HVAC | June 21, 2026 | Added an internal link to strengthen the HVAC content cluster around seasonal maintenance and homeowner education. |
| How to Prep Your Home’s HVAC for the Holidays | HVAC | June 22, 2026 | Added an internal link to support HVAC maintenance relevance across seasonal preparation content. |
| Pets and Duct Cleaning in Ottawa | HVAC | June 23, 2026 | Added an internal link to connect indoor air quality and duct cleaning content with broader HVAC service intent. |
| 4 Furnace Smells to Watch for When Turning on Your Heat | HVAC | June 24, 2026 | Added an internal link to reinforce HVAC relevance on furnace safety and troubleshooting content. |
| Heat Wave? No Sweat! | HVAC | June 26, 2026 | Added an internal link to support HVAC visibility across cooling, comfort, and summer service-related content. |
This month, we continued strengthening the site’s internal linking structure by adding new links around important HVAC and hard water topics. These updates help connect related blog posts, service pages, and quote-focused pages, making it easier for both users and search engines to understand the relationship between Climate Works’ core services and supporting educational content.
Page Update and Blog Additions
| Type | Page | Date | SEO / AEO Work Completed |
|---|---|---|---|
| GBP Optimization | Google Business Profile – Services | July 5, 2026 | Reviewed the full Google Business Profile services list and identified existing services with blank or weak descriptions, prioritizing updates based on local SEO value, customer intent and relevance to HVAC, plumbing and home comfort searches. |
| GBP Service Description | Toilet Repair | July 5, 2026 | Added a Google Business Profile service description for Toilet Repair to improve clarity around common plumbing fixture issues, including running toilets, weak flushes, leaks and worn tank parts. |
| GBP Service Description | Air Duct Cleaning | July 5, 2026 | Added an optimized service description for Air Duct Cleaning to better support visibility for duct cleaning searches and clearly explain the service to potential customers. |
| GBP Service Description | Gas Water Heaters | July 5, 2026 | Prepared a service description for Gas Water Heaters highlighting installation, replacement, repair and service for homes and businesses throughout Ottawa and surrounding areas. |
| GBP Service Description | Tankless Water Heaters | July 5, 2026 | Prepared a service description for Tankless Water Heaters to better align the profile with high-intent searches related to efficient on-demand hot water solutions. |
| GBP Service Description | Boiler Repair | July 5, 2026 | Prepared an optimized Boiler Repair description to strengthen relevance for hydronic heating, boiler troubleshooting, maintenance and repair-related local searches. |
| GBP Service Description | Heat Pump Repair | July 5, 2026 | Prepared a service description for Heat Pump Repair focused on diagnostics, repairs and maintenance to support growing local interest in heat pump services. |
| GBP Service Description | Air Conditioner Installation | July 5, 2026 | Prepared an optimized description for Air Conditioner Installation to support local cooling-related searches and improve clarity around AC installation and replacement services. |
| GBP Service Description | Air Conditioner Repair | July 5, 2026 | Prepared an optimized description for Air Conditioner Repair focused on troubleshooting cooling systems that are not starting, not cooling properly, leaking or making unusual noise. |
| GBP Service Description | Heating Maintenance | July 5, 2026 | Prepared a seasonal heating maintenance description to support winter readiness, system reliability and local heating service visibility. |
| GBP Service Description | Water Heater Repair | July 5, 2026 | Prepared a service description for Water Heater Repair to better support searches related to hot water issues, aging equipment, leaks and water heater performance problems. |
| GBP Service Description | Toilet Installation | July 5, 2026 | Prepared a description for Toilet Installation to improve the profile’s relevance for plumbing fixture replacement and bathroom upgrade searches. |
| GBP SEO / AEO Planning | Google Business Profile – Search Queries | July 5, 2026 | Analyzed Google Business Profile search query data to identify branded demand, non-branded discovery searches and service-level opportunities for future GBP updates, website content and local SEO improvements. |
Next Steps & Ongoing Strategy
Moving forward, we will continue updating and refreshing key blog posts and website pages to keep the content current, strategic and aligned with the services Climate Works wants to grow across Ottawa and surrounding communities. This will include ongoing content improvements, stronger service-page optimization and continued updates that support both traditional SEO and AI-driven search visibility.
We will also continue expanding our internal linking strategy throughout the site, connecting related services, blog posts and location-focused content more strategically. Alongside this, we will keep applying GEO and AEO upgrades across the website to improve local relevance, strengthen topic authority and help Climate Works appear more clearly in search engines and AI-generated answers.