SEO Report:Power Vac of Ottawa
Prepared by: Gary Burns - LucentSEO
Report Covering June 15th – July 15th, 2026
Table of Contents
Monthly Recap
This month, we maintained a perfect 100/100 technical SEO score while improving the average keyword position from 18.8 to 16.07. We refreshed the Get a Quote page, updated the Residential Duct Cleaning page with new images, optimized SEO titles and meta descriptions, added FAQ content and structured data, implemented validated HVACBusiness schema, and created a clean manual llms.txt file to support AEO and AI search visibility.
Keyword Audit
Keyword performance improved significantly this month, with the overall average position moving from 18.8 to 16.07. This represents an improvement of nearly three ranking positions across the tracked keyword set and indicates stronger overall search visibility.
We will continue reviewing and refining the tracked keyword list to remove irrelevant or low-value terms. This will provide a cleaner and more accurate view of meaningful ranking performance in future reports.
Site Speed and Technical SEO Audit
Page Updates, and Meta FAQ Additions (AEO)
| Page / Update | Details | Impact |
|---|---|---|
| Get a Quote Page Refresh | Refreshed the Get a Quote page with new Ottawa-focused content, stronger trust messaging, service information, clearer pricing language, and an improved quote form with all six primary services listed. | Provides visitors with more useful information before they submit the form and helps generate better-qualified quote requests. |
| SEO Title and Meta Description | Added an optimized SEO title and meta description targeting duct cleaning and quote-related searches in Ottawa. | Improves the page’s relevance in search results and encourages more users to visit the quote page. |
| FAQ Content and FAQ Schema | Added frequently asked questions related to duct cleaning quotes, services, pricing, and appointment expectations, along with FAQ structured data. | Strengthens AEO and topical relevance while helping search engines and AI systems better understand the page content. |
| Residential Duct Cleaning Page Update | Updated the Residential Duct Cleaning page with new, more relevant images to improve the presentation of the service and better support the surrounding content. | Improves the page’s visual quality, user experience, service clarity, and ability to engage homeowners searching for residential duct cleaning. |
| HVACBusiness Schema | Added and validated HVACBusiness structured data containing Power Vac of Ottawa’s business name, address, telephone number, hours, service area, company history, social profiles, and primary service catalogue. | Gives search engines and AI systems a clearer and more complete understanding of the business, its location, operating hours, and services. |
| llms.txt Configuration and Update | Enabled and updated the site’s llms.txt file with selected company, contact, service, review, service-area, and quote pages to highlight Power Vac’s most important website content. | Provides AI tools with a concise map of the website’s most authoritative pages and supports improved machine readability and content discovery. |
Next Steps and Strategies
Next month, we will continue applying the AEO improvements completed for Climate Works to the Power Vac website. This will include expanding structured data, adding more Service and page-specific schema, improving entity information, and strengthening content that helps search engines and AI systems understand Power Vac’s services, expertise, and service areas.
We also plan to add a Google Reviews widget to the Reviews page so visitors can view current customer feedback directly from the Google Business Profile. Access to the Power Vac Google Business Profile is still required before this integration can be completed.
Ongoing work will also include updating and strengthening local service-area pages with more unique content, better internal linking, improved metadata, and stronger local relevance while reviewing pages that may be thin, repetitive, or overlapping.