SEO Report: Climate Works HVAC & Plumbing
Prepared by LucentSEO in partnership with Redquest Media
Report Covering January 2025
Table of Contents
January 2025 SEO Monthly Performance Report
December closed out the year with strong momentum and excellent stability across Climate Works’ core keyword set. Rankings across heating, plumbing, and commercial HVAC continue to hold firmly in the top 10, with many priority keywords maintaining first-page visibility against aggressive local competition.
A major focus this month was content expansion and internal linking. We published multiple high-intent winter blog posts aligned with real homeowner search behavior and strategically connected them to existing service pages and supporting content. This strengthens topical authority, improves crawl paths, and reinforces priority revenue-driving pages.
Technical SEO remains perfectly maintained at 100%, with no regressions, no crawl errors, and consistent site speed well within Google’s recommended thresholds. This allows us to continue scaling content confidently without technical drag.
Keyword Performers
Right now Climate Works is averaging about 15th place across tracked keywords, with roughly 35 keywords already ranking on page 1, which is a strong foundation to build on.
The direction we’re taking next is to expand beyond branded searches by targeting more generic, high-intent terms people commonly use (for example “HVAC Ottawa,” “HVAC company Ottawa,” and core service phrases for heating, cooling, plumbing, and duct cleaning), so Climate Works shows up more consistently even when the searcher doesn’t already know the name.
We also expect to gain additional traction as our internal linking strategy continues to get crawled and indexed, which helps Google better understand priority services and strengthens rankings across the full site over the coming weeks.
Attending the Ottawa Home & Remodelling Show this weekend also supports our overall SEO momentum. We’ve already secured a strong backlink from a reputable source, and we built both a dedicated landing page and a supporting blog post around the event. These types of real-world brand signals help strengthen authority, improve local relevance, and reinforce Climate Works’ presence within the home services space — all of which contribute to stronger long-term rankings and visibility across Ottawa and surrounding areas.
Technical SEO
Technical SEO remains fully optimized and actively maintained:
Clean indexation and crawlability
No Core Web Vitals issues
Fast page loads (approximately 1 second)
No broken links or redirect issues
Schema and on-page SEO scoring holding at 100/100
This consistent maintenance ensures rankings are protected while content and authority continue to grow.
Internal Linking Strategy
| Date | Keyword | Source Page | Link Type | Implementation |
|---|---|---|---|---|
| Jan 6, 2026 8:10 PM | duct cleaning | Ontario’s Trusted Heating, Cooling & Plumbing Experts | Page → Service | Core service hub link (Elementor) |
| Jan 6, 2026 8:12 PM | duct cleaning | Ontario’s Trusted Heating, Cooling & Plumbing Experts | Page → Service | Authority reinforcement (Elementor) |
| Jan 6, 2026 8:14 PM | duct cleaning | Pets and Duct Cleaning in Ottawa | Blog → Service | Intent-aligned in-content link (Elementor) |
| Jan 6, 2026 8:16 PM | duct cleaning | Ontario’s Trusted Heating, Cooling & Plumbing Experts | Page → Service | Topical cluster anchor link (Elementor) |
| Jan 6, 2026 8:18 PM | duct cleaning | Ontario’s Trusted Heating, Cooling & Plumbing Experts | Page → Service | Supporting authority path (Elementor) |
| Jan 6, 2026 8:20 PM | duct cleaning | How to Prep Your Home’s HVAC for the Holidays | Blog → Service | Seasonal relevance linking (Elementor) |
| Jan 6, 2026 8:22 PM | duct cleaning | 5 Important Questions to Ask About Duct Cleaning in Ontario | Blog → Service | FAQ-intent internal link (Elementor) |
| Jan 6, 2026 8:24 PM | duct cleaning | Improving Indoor Air Quality | Blog → IAQ | Cross-topic topical reinforcement (Elementor) |
| Jan 6, 2026 8:26 PM | duct cleaning | How Often Should You Clean Your Ducts? | Blog → Service | Search-intent alignment link (Elementor) |
| Jan 6, 2026 8:28 PM | duct cleaning | Refer a Friend to Climate Works | Page → Conversion | Supporting conversion pathway (Elementor) |
| Jan 6, 2026 8:30 PM | duct cleaning | Thank You | Page → Conversion | Post-conversion reinforcement (Elementor) |
| Jan 6, 2026 8:32 PM | duct cleaning | Home Duct Cleaning Ottawa | Service → Service | Service interlink (Elementor) |
| Jan 6, 2026 8:34 PM | duct cleaning | Indoor Air Quality | Service → Service | IAQ cluster reinforcement (Elementor) |
| Jan 6, 2026 8:36 PM | duct cleaning | Duct Cleaning | Service → Service | Primary service pathway (Elementor) |
| Jan 6, 2026 8:38 PM | duct cleaning | Top 5 HVAC Companies in Ottawa | Blog → Service | Authority-adjacent internal link (Elementor) |
| Jan 10, 2026 8:40 PM | duct cleaning | Milton Duct Cleaning | Service → Service | Location hub interlink (Elementor) |
| Jan 10, 2026 8:42 PM | duct cleaning | Sitemap | Utility → Crawl | Indexation support (Elementor) |
| Jan 10, 2026 8:44 PM | duct cleaning | Pickering Duct Cleaning | Service → Service | Geo expansion internal link (Elementor) |
| Jan 10, 2026 8:46 PM | duct cleaning | How to Avoid Air Duct Cleaning Scams (2025) | Blog → Service | Trust-building in-content link (Elementor) |
| Jan 10, 2026 8:48 PM | duct cleaning | How to Avoid Air Duct Cleaning Scams (2025) | Blog → Blog | Supporting topical relevance (Elementor) |
| Jan 10, 2026 8:50 PM | duct cleaning | 5 Signs Your Home Could Use a Duct Cleaning (2022) | Blog → Service | Problem-solution intent link (Elementor) |
| Jan 10, 2026 8:52 PM | duct cleaning | Winter & Carbon Monoxide: Maintaining Your Furnace Exhaust Vents | Blog → Service | Seasonal safety relevance linking (Elementor) |
| Jan 10, 2026 8:54 PM | duct cleaning | Effective Ottawa Home Heating Solutions for Every Canadian | Blog → Service | Heating cluster cross-link (Elementor) |
| Jan 10, 2026 8:56 PM | duct cleaning | The Process Behind Our Air Duct Cleaning Service in Ottawa | Blog → Service | Conversion-intent internal link (Content editor) |
| Jan 10, 2026 8:58 PM | duct cleaning | Mould Growth in Ductwork | Blog → Service | Health-intent internal link (Content editor) |
| Jan 10, 2026 9:00 PM | duct cleaning | What Are You Breathing? – Indoor Air Quality | Blog → IAQ | Topical IAQ linking (Content editor) |
| Jan 10, 2026 9:02 PM | duct cleaning | The Air Duct Cleaning Process | Blog → Service | Process-to-service pathway (Content editor) |
| Jan 10, 2026 9:04 PM | duct cleaning | What Are The Benefits of Duct Cleaning? | Blog → Service | Educational-to-service intent link (Content editor) |
| Jan 10, 2026 9:06 PM | duct cleaning | How does a dirty air system impact your energy bill? | Blog → Service | Cost-intent internal link (Content editor) |
| Jan 10, 2026 9:08 PM | duct cleaning | Ottawa Home & Remodelling Show | Page → Service | Campaign page internal link (Elementor) |
| Jan 14, 2026 7:05 PM | HVAC | Thank You For Submitting A Heat Load Request | Page → Conversion | Post-submit pathway reinforcement (Elementor) |
| Jan 14, 2026 7:07 PM | HVAC | Ottawa Home & Remodelling Show | Page → Service | Event-intent internal link (Elementor) |
| Jan 14, 2026 7:09 PM | HVAC | The Ultimate HVAC Winter Checklist for Ontario Homes | Blog → Service | Cluster hub linking (Elementor) |
| Jan 14, 2026 7:11 PM | HVAC | Ontario’s Trusted Heating, Cooling & Plumbing Experts | Page → Service | Primary authority page reinforcement (Elementor) |
| Jan 14, 2026 7:13 PM | HVAC | How to Prep Your Home’s HVAC for the Holidays | Blog → Service | Seasonal relevance linking (Elementor) |
| Jan 14, 2026 7:15 PM | HVAC | Ottawa Commercial HVAC Solutions | Service → Service | Commercial cluster reinforcement (Elementor) |
| Jan 14, 2026 7:17 PM | HVAC | Pets and Duct Cleaning in Ottawa | Blog → Service | Niche audience topical reinforcement (Elementor) |
| Jan 14, 2026 7:19 PM | HVAC | Is Your Furnace Ready for Winter? 7 Signs It’s Time for a Tune-Up Before the First Snowfall | Blog → Service | Seasonal maintenance intent link (Elementor) |
| Jan 14, 2026 7:21 PM | HVAC | 4 Furnace Smells to Watch for When Turning on Your Heat | Blog → Service | Problem-intent internal link (Elementor) |
| Jan 14, 2026 7:23 PM | HVAC | Do Heat Pumps Work in Ontario’s Cold Weather? | Blog → Service | Heat pump education to service (Elementor) |
| Jan 14, 2026 7:25 PM | HVAC | Heat Wave? No Sweat! | Blog → Service | Cooling-intent internal link (Elementor) |
| Jan 14, 2026 7:27 PM | HVAC | 5 Important Questions to Ask About Duct Cleaning in Ontario | Blog → Service | FAQ-to-service pathway (Elementor) |
| Jan 14, 2026 7:29 PM | HVAC | Improving Indoor Air Quality | Blog → IAQ | IAQ topical reinforcement (Elementor) |
| Jan 14, 2026 7:31 PM | HVAC | Air Conditioning Repair Ottawa | Service → Service | Repair-intent service interlink (Elementor) |
Page Update and Blog Additions
| Type | URL | Date | SEO Work Completed |
|---|---|---|---|
| Blog | Climate Works at the Ottawa Home & Remodelling Show | January 29, 2026 | Local brand visibility content, event-based keyword targeting, internal links to HVAC, plumbing, and contact pages to support branded and discovery searches. |
| Blog | Water Softeners in Ottawa: Cleaner Water for a Healthier Home | January 29, 2026 | Water treatment keyword targeting, education-based content for high-intent homeowners, internal linking to plumbing services and Excalibur partnership reinforcement. |
| Blog | Do Rural Homes Need Different HVAC and Plumbing Solutions? | January 29, 2026 | Rural and surrounding-area keyword expansion, service-based education content, geographic relevance for Arnprior, Carleton Place, and Smiths Falls. |
| Page | Ottawa Home & Remodelling Show Page | January 29, 2026 | Event-focused landing page creation, local intent optimization, clear conversion pathways and internal links to service and contact pages. |
| Page | Get HVAC Quote | January 29, 2026 | Conversion-focused landing page, strong service intent keywords, simplified user journey supporting paid ads and organic lead capture. |
| Page Refresh | Homepage | January 29, 2026 | Homepage messaging updated to reflect Carrier product focus, Lennox spotlight removed, improved service clarity, internal linking, and alignment with residential and commercial service strategy. |
| Page Refresh | About Climate Works | December 7, 2025 | Content clarity improvements, internal links to services, brand trust signals strengthened for local SEO. |
| Page Refresh | Air Conditioning GTA | December 8, 2025 | Local modifier optimization, internal linking to cooling services, on-page SEO refinements for GTA visibility. |
Next Steps & Ongoing Strategy
Moving into next month, our SEO efforts will continue to support Climate Works’ shift toward residential and commercial service-focused growth.
Our priorities will include strengthening visibility for high-intent HVAC, plumbing, duct cleaning, and total home comfort searches, with an emphasis on service, maintenance, repair, and replacement — not construction-based work.
We will also begin expanding geographic visibility in surrounding and rural service areas such as Arnprior, Carleton Place, Smiths Falls, and nearby communities to attract homeowners and property managers actively searching for reliable local service providers.
From a content standpoint, we’ll prioritize pages and topics that support first- and second-page rankings for core services while continuing to improve internal linking to reinforce Climate Works’ primary offerings.
In parallel, we’re finalizing Google Ads form conversion tracking so we can clearly measure lead performance. This will give us a solid understanding of how the ads are performing and help guide any adjustments moving forward.
These next steps keep the SEO strategy aligned with where the business is heading in 2025 and beyond, with a focus on sustainable lead generation and long-term growth.