SEO Report: Climate Works HVAC & Plumbing

Prepared by LucentSEO in partnership with Redquest Media

Report Covering March 2026

Table of Contents

March 2026 SEO Monthly Performance Report

In March, we launched a new AI chatbot trained on your services, phone number, and key pages to help capture leads directly on the site, while also preparing a Spring HVAC Google Ads campaign set to go live in early April. Click-through rate and conversion performance remained strong, generating 432 clicks and 53 lead conversions at an efficient $35 cost per conversion, showing solid lead quality and engagement.

Keyword Performers

This month showed a strong mix of stability and growth, with key brand and service terms holding top positions while several high-value keywords made major jumps. Notably, terms like “hvac in ottawa” moved into the Top 3, and multiple keywords around heat pumps, duct cleaning, and air conditioning saw significant gains into the Top 10.

Overall, we’re seeing solid momentum across both core services and blog content, setting us up well to continue pushing more competitive terms higher next month.

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Technical SEO

We continue to maintain a perfect 100/100 technical SEO score, with no broken links or 404 pages detected. Each month, we monitor crawlability, fix any indexing issues, review redirects, and ensure the site structure remains clean and efficient. We also keep an eye on page speed, internal linking, and overall site health to make sure Google can easily crawl and index all key pages, supporting consistent ranking growth.

Google Ads

The Google Ads campaign improved slightly from last month, reaching 53 conversions while keeping ad spend at a reasonable level. These are strong results in a very competitive market and show that the campaign is continuing to generate solid lead volume efficiently.

Next month, we’ll be shifting from the winter campaign into a spring-focused strategy. That means placing more emphasis on heat pumps and less on heating-related products and services, so the campaign better matches seasonal demand and the types of services homeowners are starting to search for.

Internal Linking Strategy

Date Keyword Source Page Link Type Implementation
Mar 3, 2026 air conditioner Choosing a Central Air Conditioner Content → Service Core service page reinforcement (Content)
Mar 4, 2026 air conditioner How To Choose the Right Air Conditioner Content → Service Buyer intent internal linking (Content)
Mar 5, 2026 air conditioner When to Repair or Replace Your Air Conditioner Content → Service Repair vs replace intent support (Content)
Mar 6, 2026 air conditioner How Air Conditioners Work Content → Service Educational funnel linking (Content)
Mar 7, 2026 air conditioner Portable Air Conditioners Content → Service Alternative system comparison linking (Content)
Mar 10, 2026 air conditioner Air Conditioner Refrigerants Content → Service Technical topic support (Content)
Mar 11, 2026 air conditioner Advantages of a Wi-Fi Enabled Thermostat Content → Service Smart HVAC ecosystem linking (Content)
Mar 12, 2026 air conditioner Rooftop Cooling Systems Content → Service Commercial/advanced systems support (Content)
Mar 13, 2026 air conditioner What is An Evaporator Coil? Content → Service Component-level relevance linking (Content)
Mar 14, 2026 air conditioner Mould & Humidity Control Content → Service IAQ and cooling relationship linking (Content)
Mar 17, 2026 air conditioner Server Room Cooling Content → Service Specialized cooling application linking (Content)
Mar 18, 2026 air conditioner What to Expect from Air Conditioners in Ottawa Climate Content → Service Local intent reinforcement (Content)
Mar 19, 2026 air conditioner How Do Central Air Conditioners Perform in Hot Ottawa Weather Content → Service Climate-based performance linking (Content)
Mar 20, 2026 air conditioner The Process Behind Our Air Duct Cleaning Service in Ottawa Content → Service Cross-service ecosystem linking (Content)
Mar 21, 2026 air conditioner What You Need to Know About Purchasing a Central Air Conditioner Content → Service Pre-purchase funnel reinforcement (Content)
Mar 24, 2026 air conditioner Homepage Page → Service Primary service visibility (Elementor)
Mar 25, 2026 air conditioner Air Conditioning Service → Service Main service page reinforcement (Elementor)
Mar 26, 2026 air conditioner Air Conditioning Repair Ottawa Service → Service Repair intent reinforcement (Elementor)
Mar 27, 2026 air conditioner Heat Pumps Ottawa Service → Service Cooling alternative pathway linking (Elementor)
Mar 28, 2026 air conditioner Get a Quote – Climate Works HVAC and Plumbing Page → Conversion Service-to-lead funnel reinforcement (Elementor)
As we move out of winter, our focus is shifting toward cooling services. This past month, we implemented a targeted internal linking strategy around air conditioning, strengthening key service pages and building topical authority across the site.

Page Update and Blog Additions

Type URL Date SEO Work Completed
Page Refresh Air Conditioning March 2026 Continued optimization of the Air Conditioning service page to align with seasonal demand, including improved content structure, stronger internal linking, and enhanced service-intent messaging for cooling-related searches.
Page Refresh Heat Pumps March 2026 Ongoing enhancements to the Heat Pumps service page to better support both heating and cooling use cases, improve internal linking to related services, and strengthen visibility for transitional seasonal searches.
Page Refresh Furnaces March 2026 Refinements to the Furnaces service page to maintain winter search visibility while improving internal pathways to cooling and heat pump services as seasonal demand begins to shift.
Page Refresh Plumbing March 2026 Optimization of the Plumbing service page to improve structure, service clarity, and internal linking, supporting broader service coverage and increased visibility for plumbing-related searches.
Page Ottawa Home & Remodelling Show March, 2026 Updated page to include QR code for gum giveaway.

Next Steps & Ongoing Strategy

Moving forward, our focus will expand into Answer Engine Optimization (AEO) to better position the site for visibility in AI-driven search platforms like ChatGPT, Gemini, and other LLM-based tools. This includes refining content structure, strengthening FAQ coverage, and improving how information is presented for direct answers.

At the same time, we will continue monitoring and retraining the chatbot to improve lead conversion performance, ensuring it aligns with real user questions and intent.

We will also continue building on our internal linking strategy to further strengthen service page authority and topical relevance across the site.

On the paid side, we will begin rolling out our spring Google Ads campaign, shifting messaging toward cooling services and seasonal demand to capture upcoming traffic and maintain momentum.