Notice: Function WP_Styles::add was called incorrectly. The style with the handle "chld_thm_cfg_child" was enqueued with dependencies that are not registered: woocommerce-layout, woocommerce-smallscreen, woocommerce-general. Please see Debugging in WordPress for more information. (This message was added in version 6.9.1.) in /home/lucentseo.com/public_html/wp-includes/functions.php on line 6170

SEO Report: Climate Works HVAC & Plumbing

Prepared by LucentSEO in partnership with Redquest Media

Report Covering May 2026

DOWNLOAD THE FULL KEYWORD REPORT

Table of Contents

May 2026 SEO Monthly Report

May was another strong month for Climate Works. We achieved our highest average ranking position of the past year at 10.7, continuing a steady upward trend month after month. We also saw 44 tracked keywords improve in rankings, with several core terms reaching or maintaining Top 3 visibility, including HVAC Contractors Ottawa (#2) and Commercial HVAC Ottawa (#2).

This month we also focused on increasing the visibility of our plumbing services. Plumbing has now been moved into the main website navigation, and we began refurbishing key plumbing pages to better match the quality and structure of our strongest-performing service pages, including Heat Pumps, Furnaces, and Air Conditioning.

Keyword Performers

THIS MONTH

LAST MONTH

Keyword Current Position Movement Monthly Searches
HVAC Contractors Ottawa #2 ↑ +2 1,000
Ottawa HVAC Company #2 ↑ +2 1,900
Commercial HVAC Companies Ottawa #1 ↑ +2 70
HVAC Repair Ottawa #3 ↑ +2 170
HVAC Service Ottawa #4 ↑ +1 720
Heat Pumps in Cold Climates #6 ↑ +5 1,600
Portable Air Conditioner Ottawa #8 ↑ +11 90
Is Cleaning Air Ducts Necessary #7 ↑ +11 390
Duct Cleaning Ottawa #22 ↑ +9 1,600
Ottawa Duct Cleaning #22 ↑ +14 1,600
Indirect Water Heater #22 ↑ +21 320
Heat Pump Ottawa #17 ↑ +2 480

The keyword tracking data continues to show strong momentum across several important HVAC and plumbing-related search terms. Multiple high-value keywords improved into Top 5 positions, including HVAC Contractors Ottawa (#2), Ottawa HVAC Company (#2), and HVAC Repair Ottawa (#3). We also saw significant gains for several informational and service-related searches, with some keywords improving by more than 10 positions during the month.

These improvements contributed to Climate Works reaching its highest average ranking position to date and reflect the positive impact of ongoing content optimization, internal linking, and service page enhancements.

DOWNLOAD THE FULL KEYWORD REPORT

Technical SEO

THIS MONTH

We continue to maintain a perfect 100/100 technical SEO score with no major crawl or indexing issues detected. The site is currently ranking for 948 organic keywords and generating an estimated 476 monthly organic visits, while the backlink profile has grown to over 1,800 backlinks. This month we also reviewed crawlability, redirects, internal linking, and overall site structure to help maintain strong search visibility and support continued SEO and AEO growth.

Internal Linking Strategy

Page Keyword Date Added SEO Work Completed
What Plumbing Maintenance Should You Do This Spring in Ottawa? plumber May 14, 2026 Added an internal link to strengthen plumbing relevance and support service-related search intent.
Get a Plumbing Quote – Climate Works HVAC and Plumbing plumber May 14, 2026 Added an internal link to improve the path from service content to the plumbing quote conversion page.
What to Do When a Pipe Bursts in Winter (and How to Prevent It) plumber May 14, 2026 Added an internal link to connect emergency plumbing content with relevant service intent.
Drain Cleaning Ottawa plumber May 14, 2026 Added an internal link to reinforce drain cleaning and plumbing service authority.
Why You Should Never Ignore a Leaky Faucet plumber May 14, 2026 Added an internal link to support repair-intent plumbing searches.
Homepage plumber May 14, 2026 Added an internal link from the homepage to improve plumbing service discovery and topical relevance.
Everything You Need to Know About Plumbing Services in Ottawa plumber May 14, 2026 Added an internal link to strengthen the plumbing content cluster and guide users toward service pages.
Plumbing For Your Home plumber May 14, 2026 Added an internal link to reinforce residential plumbing relevance and improve internal authority flow.

Our internal linking strategy continues to focus on strengthening the overall site structure, helping search engines clearly understand how pages and services are connected. By linking blog content to key service pages, we reinforce topical relevance and build trust signals that support higher rankings across core keywords.

This month, with a focused initiative to increase plumbing-related leads, we expanded internal linking across newer blog posts to point more aggressively toward plumbing service and quote pages. This helps guide both users and search engines toward high-conversion areas of the site while improving visibility for plumbing-related searches.

Page Update and Blog Additions

Type Page Date SEO / AEO Work Completed
Homepage Update Climate Works Homepage May 14, 2026 Reworked the homepage heading hierarchy using properly structured H1, H2 and H3 tags to improve semantic SEO, AI readability and topical organization for HVAC and plumbing services.
AEO Enhancement Climate Works Homepage May 14, 2026 Added FAQ schema markup and restructured FAQ content to better support Google AI Overviews, ChatGPT, Gemini and other large language model indexing systems.
Homepage Optimization Climate Works Homepage May 14, 2026 Updated homepage section titles and semantic wording to strengthen Ottawa HVAC, plumbing, heating and cooling keyword relevance throughout the page.
Review Optimization Climate Works Homepage May 14, 2026 Improved the Google Reviews section by emphasizing the company’s 500+ 5-star reviews and restructuring the review headings for stronger trust and local authority signals.
Internal SEO Improvements Climate Works Homepage May 14, 2026 Added improved service clustering and contextual content organization across heating, cooling, plumbing, duct cleaning and home comfort sections to strengthen topical authority and internal relevance.
Blog Post Do Heat Pumps Work in Ontario’s Hot Weather? May 11, 2026 Added a new heat pump blog post targeting seasonal cooling searches, Ontario heat pump questions and AEO-friendly long-tail queries about heat pump performance in hot weather.
GBP Optimization Google Business Profile – HVAC Services May 21, 2026 Expanded and refined HVAC-related Google Business Profile service entities including Furnace Repair, Furnace Installation, Air Conditioner Repair, Air Conditioner Installation, Emergency Furnace Repair and Furnace Maintenance to improve local search relevance, AI entity recognition and service-intent matching.
GBP Optimization Google Business Profile – Water Treatment Services May 21, 2026 Added advanced water treatment and purification service entities including Water Softener Installation, Reverse Osmosis Installation, UV Water Purification, Water Filtration Systems and Iron Filter Installation to strengthen topical authority for rural Ottawa and well-water related searches.
GBP Optimization Google Business Profile – Plumbing Services May 21, 2026 Expanded plumbing-related entity coverage with services such as Drain Cleaning, Sewer Repair, Emergency Plumbing, Toilet Repair, Water Heater Repair and Sump Pump Repair to improve local visibility across plumbing repair and emergency service search intent.
GBP Cleanup Google Business Profile – Service Entity Refinement May 21, 2026 Removed and refined low-quality or auto-generated service labels to improve semantic clarity, service consistency and Google Business Profile entity structure for AI-driven local search systems and Google entity recognition.
Entity Optimization Google Business Profile – Brand Entity Alignment May 21, 2026 Began aligning service entities and future website content around supported brands and manufacturers including Moovair, Bradford White, Excalibur, American Standard, Liberty Pumps and Hydromatic to improve topical consistency and entity association across the website and GBP ecosystem.
Local SEO Google Business Profile – Service Expansion May 21, 2026 Expanded hyper-local service coverage across HVAC, plumbing, duct cleaning, water purification and emergency repair categories to better support Google Maps rankings, AI Overviews and localized service-intent queries throughout Ottawa and surrounding service areas.

Next Steps & Ongoing Strategy

Moving forward, our focus will shift toward seasonal summer keywords such as heat pumps and air conditioning to capture increasing demand as temperatures rise. At the same time, we will continue expanding plumbing-related content to support ongoing lead generation efforts in that area.

We will also continue optimizing the chatbot to ensure it stays up to date with new and existing content across the site. This includes reviewing chat logs regularly to improve accuracy and better align responses with real user intent.

In addition, we will be expanding FAQ coverage across key pages and blog posts by implementing structured FAQ (meta FAQ schema). This helps search engines and AI platforms better understand the content, increasing visibility in both traditional search results and AI-driven answer engines.

Finally, we will continue building on our link building strategy, which is already producing strong results, to further strengthen authority, improve rankings, and drive consistent traffic growth.