SEO Report:Power Vac of Ottawa

Prepared by: Gary Burns

Report Covering December 15th – January 15th, 2026

Table of Contents

Keyword Audit

We’ve made solid progress this month, improving our average keyword position from 21st place last month to approximately 16th overall. This upward movement reflects continued momentum across a broad set of tracked terms and signals improving visibility in search results.

We’ve also maintained a very aggressive internal linking strategy, strengthening topical relevance and authority across key pages. As these internal links continue to be crawled and weighted by Google, we expect this work to start yielding more noticeable gains in the near term, particularly by pushing more keywords into the top 15.

Site Speed and Technical SEO Audit

From a technical SEO standpoint, the site continues to perform exceptionally well, maintaining a perfect 100/100 technical and on-page SEO score. All critical areas—including site speed, metadata, header structure, crawlability, and internal linking—are firmly in the green, with no meaningful technical issues identified across the crawled pages.

This confirms a strong technical foundation, allowing us to stay focused on growth initiatives like content expansion, link building, and UX improvements rather than technical remediation.

Page Updates, Internal Links and Blog Additions

Site Redesign (Conversion-Focused Refresh)

We are continuing to flesh out the remaining core pages using this updated framework, prioritizing clear conversion paths, credibility signals, and simplified layouts to reduce user friction. A full demo reflecting these improvements across key sections of the site is targeted for completion by the end of the month, at which point we can review, refine, and proceed with broader rollout.

Next Steps and Strategies

Continued Internal Linking Strategy
We’ll continue expanding our internal linking across blog posts and service pages, as this has proven to be one of the most effective and cost-efficient SEO tactics for improving authority and rankings. The goal is to ensure each core page and blog post contains multiple relevant internal links, strengthening topical clusters, improving crawlability, and guiding visitors toward conversion-focused pages.

Ongoing Blog Content Aligned With Search Intent
We’ll keep publishing blog content that targets real homeowner search behavior, with a focus on duct cleaning, indoor air quality, pets, allergies, energy efficiency, and seasonal maintenance. Each new post will naturally link back to priority service pages, supporting long-tail visibility and creating additional internal linking opportunities.

Site Refresh Rollout
With the homepage redesign underway, we’ll continue extending the refreshed design across key service pages through December to February. The focus will be on clearer messaging, improved navigation, and stronger conversion paths, while consolidating or removing pages that aren’t contributing to SEO or lead generation. These updates ensure incoming SEO traffic is met with a modern, professional experience that drives more calls and quote requests.

Internal Link Building & New Blog Content (Nov 15 – Dec 15, 2025)
Company Group Title Description URL Date Completed Status
PowerVac of Ottawa SEO Blog Content – New Dryer Vent Cleaning in Ottawa: Improve Safety and Dryer Efficiency New service-focused blog targeting dryer vent safety and efficiency searches. Supports fire-prevention intent and reinforces residential dryer vent cleaning services. View 2026-01-11 Published
PowerVac of Ottawa SEO Blog Content – New Air Duct and Furnace Cleaning Foundational educational post explaining combined duct and furnace cleaning, designed to support broad informational searches and internal linking opportunities. View 2026-01-03 Published
PowerVac of Ottawa SEO Blog Content – New Seasonal Allergies in Ottawa: How Air Duct Cleaning Can Help Allergy-focused content targeting seasonal IAQ searches in Ottawa, supporting health-intent queries and linking into core duct cleaning services. View 2025-12-18 Published
PowerVac of Ottawa Internal Linking – LinkSmith Pro Residential Duct Cleaning (Ottawa, Barrhaven, Arnprior, Brockville) Added internal links across multiple residential location pages to strengthen geographic relevance and improve crawl depth for local service keywords. — 2026-01-16 Completed
PowerVac of Ottawa Internal Linking – LinkSmith Pro Duct Cleaning Education & FAQ Content Added internal links across high-intent informational posts including “Is Duct Cleaning Really Necessary,” “DIY vs Professional Duct Cleaning,” pet-owner content, allergy-related posts, and HVAC lifespan articles to reinforce topical authority and content clustering. — 2026-01-16 Completed
PowerVac of Ottawa Internal Linking – LinkSmith Pro Seasonal, Energy & Emergency Content Strengthened internal links between seasonal allergy content, emergency duct cleaning posts, energy-loss prevention articles, and core service pages to improve user flow and semantic relevance. — 2026-01-16 Completed