Over the past 30 days, keyword performance has remained stable with 11 keywords moving up, 11 down, and 18 unchanged. While the average position dipped slightly due to new keywords being added, we’re seeing strong gains with more keywords entering the Top 10 and Top 3.
Branded terms continue to hold top positions, and newer service keywords like “ottawa dryer vent cleaning” are starting to gain traction. Overall, this is a solid month with positive momentum toward higher rankings.
| Update | Details | Impact |
|---|---|---|
| Homepage SEO Improvements | Updated homepage content, headings, and structure to better align with core services and target keywords. | Improved keyword relevance, crawlability, and overall SEO performance. |
| Dryer Vent Cleaning Page Creation | Built a new service page including optimized headings, Ottawa-based SEO targeting, and conversion-focused content. | Expands keyword footprint and captures new service-based search traffic. |
| Meta FAQ (AEO) Implementation | Added structured FAQ markup to key pages to support Answer Engine Optimization (AEO). | Increases visibility in AI-driven search results and enhances rich result opportunities. |
| Barrhaven Page Optimization | Updated content and SEO structure for the Air Duct Cleaning Barrhaven page. | Strengthens local SEO presence and improves ranking potential for location-based searches. |
| Orleans Page Optimization | Enhanced content and keyword targeting for the Air Duct Cleaning Orleans page. | Improves visibility for Orleans-specific search queries and local rankings. |
The next phase will focus on completing the implementation of the Google Ads campaign that was set up mid-month, ensuring proper tracking, optimization, and lead generation performance.
We will also continue expanding Meta FAQ (AEO) across key pages to further improve visibility in AI-driven search results and help search engines better understand and surface the content.
In addition, we will finalize updates to the residential and commercial duct cleaning pages, enhancing content, structure, and keyword targeting to strengthen rankings for core service terms.
Overall, these next steps are focused on building on current momentum and pushing key service pages higher in search results while increasing lead flow through both organic and paid channels.