SEO Proposal: Climate Works
Prepared by LucentSEO in partnership with Redquest Media
Proposed start date: April 1, 2025
Table of Contents
| Company | Group | Title | Description | URL | Date Completed | Status |
|---|---|---|---|---|---|---|
| Climate Works | SEO Blog Content | Is Duct Cleaning Important | Refresh content from 2015 | https://climateworks.ca/5-important-questions-to-ask-about-duct-cleaning-in-ontario/ | 2025-07-05 | Completed |
| Climate Works | SEO Blog Content | Heat Wave Blog | Transfer blog post from content creator to website, add images, format, test. | https://climateworks.ca/heat-wave-no-sweat/ | 2025-07-08 | Completed |
| Company | Group | Title | Description | URL | Date Completed | Status |
|---|---|---|---|---|---|---|
| Climate Works | SEO Blog Content | Is Duct Cleaning Important | Refresh content from 2015 | https://climateworks.ca/5-important-questions-to-ask-about-duct-cleaning-in-ontario/ | 2025-07-05 | Completed |
| Climate Works | SEO Blog Content | Heat Wave Blog | Transfer blog post from content creator to website, add images, format, test. | https://climateworks.ca/heat-wave-no-sweat/ | 2025-07-08 | Completed |
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Executive Summary
LucentSEO, working alongside Redquest Media, offers decades of combined expertise in SEO, content strategy, and web development. Together, we provide comprehensive digital solutions tailored to the needs of businesses like Climate Works. Leveraging Mike Redquest’s reputation for excellence in content, web development, and project management, our partnership ensures you’ll receive the highest standard of service and results.
Currently, Climate Works’ online presence lacks the technical SEO foundation required to fully capitalize on search engine visibility. Our goal is to establish a strong SEO framework, improve rankings, and generate more high-quality leads, while also ensuring Google My Business (GMB) listings are fully optimized. By aligning our expertise with your business objectives, we can position Climate Works as a leader in the industry.
Current SEO Analysis
Objective: Assess the current health of the website’s SEO and identify key areas of improvement.
Health Score:
The site currently holds a health score of 27/100, reflecting a significant opportunity to improve overall performance. This score demonstrates that a large proportion of internal URLs have errors that negatively impact visibility and user experience.
Identified Errors:
- 30 active issues tracked across multiple categories, including:
- 404 page errors: 111 instances
- Links to broken pages: 241 instances
- Missing or empty meta descriptions: 241 instances
- Open Graph and Twitter card tags missing: 241 instances
- Pages with links to redirects: 96 instances
This data highlights the need for a comprehensive technical SEO overhaul. Addressing these issues will not only improve the website’s health score but will also lay the foundation for sustained growth in organic search visibility and lead generation.
(multiple errors listed in graphic below)
Proposed SEO Strategy
Objective: Establish a detailed plan to optimize Climate Works’ digital presence and improve lead generation.
Technical SEO:
- Fixing all identified errors (404s, broken links, missing metadata).
- Implementing HTTPS across all pages and eliminating HTTP references.
- Optimizing site architecture to enhance crawl efficiency.
- Improving internal linking structures to distribute link equity more effectively.
Content Strategy:
- Producing five high-quality blog posts per month (500 words each) targeting relevant keywords.
- Updating web copy to improve user engagement and incorporate SEO best practices.
- Ensuring that all content aligns with search intent and supports lead generation.
Keyword Research and Optimization:
- Identifying 10 new target keywords each month.
- Monitoring keyword performance and adjusting content strategies accordingly.
- Continuously refining on-page elements (titles, headings, descriptions) for better rankings.
Competitor Analysis:
- Analyzing competitors’ top-performing keywords and backlinks.
- Identifying content gaps and opportunities.
- Benchmarking technical SEO performance against industry leaders.
Google My Business (GMB) Optimization:
- Fully optimizing the GMB profile, including descriptions, categories, and attributes.
- Implementing a review generation strategy to improve local search visibility.
- Adding relevant photos and posts to keep the profile fresh and engaging.
Link Building:
- Acquiring five high-quality backlinks per month.
- Ensuring links are from relevant, authoritative sources.
- Monitoring backlink health and addressing toxic links if necessary.
Performance and Speed Improvements:
- Conducting site speed tests and optimizing loading times.
- Removing render-blocking resources and unnecessary scripts.
- Ensuring the site is mobile-friendly and responsive.
Reporting and Strategy Refinement:
- Providing monthly SEO reports, including keyword rankings, traffic changes, and backlink data.
- Holding monthly strategy meetings to review progress and plan next steps.
- Adjusting the strategy based on performance data and industry changes.
Deliverables and Timeline
| Deliverable | Frequency | Details |
|---|---|---|
| Technical SEO fixes | Monthly | Resolve 404s, broken links, metadata issues. |
| Blog posts | 5 per month | 500 words each, targeting key SEO terms. |
| Web copy updates | Monthly | Refresh existing pages to improve rankings. |
| Keyword research | Monthly | Identify and analyze 10 new keywords. |
| Competitor analysis | Monthly | Evaluate and adapt strategies based on insights. |
| Google My Business optimization | Ongoing | Keep profiles updated and engaging. |
| Link building | 5 per month | Secure quality backlinks from relevant sites. |
| Speed tests and improvements | Monthly | Optimize loading times and enhance performance. |
| Reporting | Monthly | Provide detailed progress and performance data. |
| Strategy meetings | Monthly | Review progress and refine the approach. |
Backups and Security Package
In addition to our comprehensive SEO services, we’re committed to keeping your website running smoothly and securely. We understand that downtime, security breaches, or data loss can have serious consequences for your business. That’s why we offer a robust monthly website maintenance and security package designed to keep your site updated, protected, and optimized—all while you focus on growing your business.
Site Maintenance (3 hours per month):
- Regular WordPress core, PHP, theme, and plugin updates
- Website content updates and new additions, image substitutions
- Custom enhancements and troubleshooting
Security & Monitoring:
- 24/7 website security monitoring with industry-leading malware protection
- Daily malware and virus scans to protect against potential hacks
- 24/7 uptime monitoring with immediate notifications if your site goes down
Backup & Recovery:
- Daily backups of your website data
- Restore capability for backups up to 90 days in the past
Monthly Reporting:
- Detailed reports on site uptime, security issues, and performance metrics
With this package, you gain peace of mind knowing that your site is not only optimized for search engines but also fortified against potential threats and technical issues. Let us handle the technical details so you can focus on what you do best—growing your business.
Investment and Next Steps
We are confident that our comprehensive approach to SEO and digital strategy will provide Climate Works with a strong return on investment. Our proposed cost is $3,500 CAD per month, plus HST. This includes all outlined deliverables and ongoing consultation.
Next Steps:
- Confirm approval of this proposal.
- Schedule an initial strategy meeting to finalize goals and benchmarks.
- Begin implementing the plan and tracking progress.
Contact Information:
Gary Burns – LucentSEO
info@lucentseo.com
613-265-6937
Mike Redquest – Redquest Media
mike@redquestmedia.com
613-799-8605
We look forward to working together to transform Climate Works’ online presence and achieve lasting results.