SEO Report: Climate Works HVAC & Plumbing
Prepared by LucentSEO in partnership with Redquest Media
Report Covering July 2025
Table of Contents
July 2025 SEO Monthly Performance Report
August marked a successful transition period for Climate Works. We began pivoting the campaign away from cooling-related topics and laid the groundwork for our fall push into heating content. At the same time, we reinforced evergreen service areas like plumbing and duct cleaning with refreshed page content and new blog material.
We also secured several high-authority backlinks—helping to strengthen domain credibility—and maintained our keyword rankings across core service categories. With search performance holding steady and seasonal demand shifting, we’re well-positioned to capture new traffic heading into the colder months.
Looking ahead, we’ll continue executing on the They Ask, You Answer strategy, expanding our content library with timely, customer-driven posts. As always, our focus will be on visibility, trust, and conversions.
Featured Keywords
Featured Keywords
| Keyword | Position | Change | Notes |
|---|---|---|---|
| heat pumps ottawa | 5 | +2 | Now in the top 5 after just 3 months of focus. |
| how often should the air ducts be cleaned | 3 | – | Trending search term; solid rank at #3. |
| top 5 hvac companies in ottawa | 3 | +1 | Holding strong at #3 for a high-value comparison keyword. |
| how often should air ducts be cleaned | 4 | – | Climate Works is becoming a clear leader on all duct-related content. |
| can air conditioning make you sick | 11 | +16 | Blog post gained 16 spots this month, now close to top 10. |
Featured Keywords
Top 15 Keywords
| Position | Keyword | Change | Notes |
|---|---|---|---|
| 1 | climate works | → | Brand term. Stable at #1. |
| 1 | climate works heating & cooling | → | Holding top spot. |
| 2 | top 5 hvac companies ottawa | +2 | Strong growth. |
| 2 | furnace venting outside | +2 | Climbing for furnace content. |
| 2 | furnace vents outside | → | Holding steady. |
| 2 | outside furnace vents | +1 | Strong topical cluster rank. |
| 2 | furnace exhaust pipe outside | +1 | Gaining traction. |
| 3 | how often should the air ducts be cleaned | → | Top 3 for trending topic. |
| 3 | furnace vent outside | → | Reinforcing authority. |
| 3 | furnace outside vent | → | Top 3 holding. |
| 3 | top 5 hvac companies in ottawa | +1 | Steady improvement. |
| 3 | outside furnace vent | -1 | Slight dip, still top 3. |
| 4 | outside furnace exhaust pipe | +2 | Upward momentum. |
| 4 | outdoor furnace vent | → | Maintaining rank. |
| 4 | is duct cleaning a waste of money | +1 | Traffic-driving blog topic. |
Site Speed and Technical SEO Audit
Climate Works continues to demonstrate strong technical health across all core metrics. The latest GTmetrix report shows a 99% performance score and 96% structure score, with a Largest Contentful Paint of just 808ms and 0ms Total Blocking Time—earning the site a solid Grade A for speed and user experience.
Our on-page SEO audit also delivered excellent results, with a technical score of 97/100.
Together, these results confirm a healthy technical foundation and strong search presence—providing the stability and performance needed to continue scaling content and improving SEO outcomes.
Page Update and Blog Additions
| Type | URL | Date Created | New/Refresh |
|---|---|---|---|
| Blog | https://climateworks.ca/why-does-my-sink-keep-clogging/ | July 25, 2025 | New |
| Blog | https://climateworks.ca/air-conditioning-is-not-cooling-heres-what-might-be-wrong/ | July 17, 2025 | New |
| Blog | https://climateworks.ca/common-issues-with-air-conditioners-that-homeowners-can-prevent/ | July 24, 2025 | New |
| Page | https://climateworks.ca/furnaces/ | July 11, 2025 | Refresh |
| Page | https://climateworks.ca/hvac-day-of-service/ | July 15, 2025 | Refresh |
| Page | https://climateworks.ca/services/duct-cleaning/ | July 5, 2025 | Refresh |
Next Steps and Strategies
We’ll continue building momentum with new blog posts and targeted page refreshes, ensuring we address the most common questions customers are asking. As we transition out of the summer season, we’ll gradually shift our focus away from air conditioning and turn our attention toward plumbing, duct cleaning, and eventually heating services—timing content to align with seasonal demand and maintaining our They Ask, You Answer strategy.
At the same time, we’re exploring opportunities in LLM-driven AI SEO to stay ahead of emerging search trends. By monitoring advancements in AI-powered search visibility and adapting accordingly, we’ll give Climate Works a competitive edge—not only in traditional rankings but also in how the brand appears in AI-generated results. This proactive, data-driven approach will help us lead in a changing SEO landscape.
Thank you again for those excellent content ideas. I will be going through that list to make sure we cover every one.