SEO Proposal: Powervac of Ottawa
Prepared by LucentSEO
Proposed start date: June 1, 2025
Table of Contents
Executive Summary
LucentSEO offers proven expertise in SEO, content strategy, and web development. Our goal is to position Powervac Ottawa as a leader in its niche by strengthening search visibility, driving qualified traffic, and improving the user experience across the site.
The site currently ranks well for certain duct cleaning keywords, indicating a strong foundation. However, there are technical SEO issues that should be addressed and maintained consistently. We can also expand on the existing momentum by creating focused content around keywords that are already performing well.
Additionally, the current site layout could be streamlined. As part of the SEO engagement, we will also include time each month for layout improvements and cleanup to make the site easier for users to navigate and take action.
Current SEO Analysis
Objective: Assess the current health of the website’s SEO and identify key areas of improvement.
The site shows signs of past SEO work but lacks key technical consistency. Notably:
- Technical issues such as missing H1 tags, broken links, and metadata gaps exist.
- Strong keyword rankings can be further capitalized on with strategic, targeted content.
Proposed SEO Strategy
Objective: Establish a detailed plan to optimize Climate Works’ digital presence and improve lead generation.
Technical SEO:
Resolve key site issues (broken links, metadata, H1 tags).
Ensure HTTPS consistency and clean site architecture.
Content Strategy:
Write 2 high-quality blog posts/month (500+ words) targeting existing keyword opportunities.
Update key service page content to better align with search intent.
Keyword Research & Optimization:
Identify 5 new focus keywords/month.
Refine page titles, meta descriptions, and H1s as needed.
Local SEO (Google Business):
Optimize Google Business Profile (description, services, and visuals).
Provide guidance on review generation strategy.
Competitor Awareness:
Periodically review top competitor keywords/content.
Link Building:
Acquire 1–2 quality backlinks/month from relevant, local sources.
Performance and Speed:
Perform quarterly speed checks and address performance issues.
Reporting & Strategy Review:
Monthly summary report of SEO activity and improvements.
Website Improvement & Maintenance (Included)
In addition to SEO, we’ll dedicate time each month to:
Address layout and UX issues
Simplify navigation and improve content hierarchy
- Redesign of homepage / header / footer
These enhancements are included at no additional cost and aim to improve both user experience and conversion.
Deliverables and Timeline
| Deliverable | Frequency | Details |
|---|---|---|
| Technical SEO Fixes | Ongoing | Resolve core issues impacting performance (e.g., H1 tags, broken links, metadata). |
| Blog Posts | 2 per month | 500+ words each, focused on high-opportunity keywords. |
| Keyword Research | Monthly | Identify and track 5 new target keywords monthly. |
| Google Business Optimization | Ongoing | Keep profile updated and optimized; assist with review strategy. |
| Link Building | 1–2 per month | Secure backlinks from local and relevant sources. |
| Competitor Awareness | Quarterly | Review competitor strategies and content gaps. |
| Speed Improvements | Quarterly | Run performance tests and resolve major speed bottlenecks. |
| Reporting & Strategy Review | Monthly | Provide summary of rankings, traffic, and tasks completed. |
| Site Layout/UX Enhancements | Monthly | Minor layout updates to improve navigation and user experience (included). |
Investment and Next Steps
Our monthly cost for this SEO and optimization package is:
$899 CAD/month + HST
This includes all deliverables listed above. There is no long-term contract, and you can cancel at any time.
Next Steps:
Confirm acceptance of this quote
Schedule an onboarding call to align goals and priorities
Begin technical fixes and SEO implementation
Contact Information:
Gary Burns – LucentSEO
info@lucentseo.com
613-265-6937