SEO Report: Climate Works HVAC & Plumbing

Prepared by LucentSEO in partnership with Redquest Media

Report Covering September 2026

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Table of Contents

Keyword Report Covering August 2026

Keyword rankings continued to move in the right direction this month, with 50 tracked keywords moving up, 34 holding steady, and the average position improving from 12.49 to 11.07. Several important HVAC terms saw strong gains, including HVAC repair Ottawa, Ottawa HVAC company, Ottawa HVAC, HVAC maintenance Ottawa, and furnace exhaust, which made a major jump from position 25 to position 3.

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Technical SEO

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We continue to maintain a perfect 100/100 technical SEO score with no major crawl or indexing issues detected. The site is currently ranking for 947 organic keywords and generating an estimated 499 monthly organic visits, while the backlink profile has grown to over 1,640 backlinks. This month we also reviewed crawlability, redirects, internal linking, and overall site structure to help maintain strong search visibility and support continued SEO and AEO growth.

This month, we continued strengthening the site’s internal linking structure by adding new links around important HVAC and hard water topics. These updates help connect related blog posts, service pages, and quote-focused pages, making it easier for both users and search engines to understand the relationship between Climate Works’ core services and supporting educational content.

AEO / SEO Updates

Type Area Date SEO / Website Work Completed
Internal Linking / SEO Best HVAC Ottawa September 4, 2026 Strengthened the high-performing /best-hvac-ottawa/ comparison page with contextual internal links to key service pages, including Furnaces, Air Conditioning, AC Repair, Heat Pumps, Commercial HVAC, Duct Cleaning, Indoor Air Quality, Plumbing, Water Heaters, 24/7 Emergency HVAC, Heating, Cooling, Maintenance and Water Quality. Expanded the service coverage copy naturally while preserving the page's existing heading, canonical, structured data, comparison content and competitor links.
Reviews / Local SEO Google Reviews September 4, 2026 Updated the verified Google review count to 573 reviews and made review-count messaging dynamic across the homepage, Reviews page, Best HVAC Ottawa page and shared review components. Improved review-count handling so older cached values cannot overwrite newer verified totals.
Reviews / Website Review Feed & Freshness September 4, 2026 Improved the Reviews page to prioritize the current synchronized Google review feed over stale static data. Reviews now sort chronologically with the newest reviews first, improving the accuracy of recent-review displays and the last 30 days filter. Added clearer messaging explaining that results are based on the current Google review total.
Local SEO / Automation Google Business Profile Reviews September 4, 2026 Added weekly Google Business Profile review synchronization to keep website review content current. Expanded synchronization capacity to support up to 1,000 reviews, with the administration interface supporting up to 5,000. Updated review-related metadata and structured data to use the current verified review count instead of generic "500+" wording.
Local SEO / Trust Signals Toronto / GTA Contact Information September 4, 2026 Strengthened GTA location and contact signals by restoring the Toronto phone number 437-317-0699 in the global header and adding the Mississauga office address, GTA estimating email and Toronto phone number to the Contact page. Added a Toronto-area Google map alongside the Ottawa headquarters map.
Website UX Homepage September 4, 2026 Corrected the homepage Google logo display so the logo retains its proper proportions across supported screen sizes.
SEO Reporting Admin Analytics September 4, 2026 Improved the website analytics classifier so service, location and utility pages are categorized separately from blog posts. Root-level pages such as /cooling/ and /duct-cleaning/ now appear correctly under Top Pages, while article URLs remain under Top Posts, making SEO performance reporting more accurate and easier to review.
Technical SEO / Deployment Site-Wide Validation September 4, 2026 Validated the latest SEO and website updates for geographic consistency, JavaScript syntax and imports, internal-link implementation and analytics classification. All completed changes were committed and deployed to the production codebase.

Next Steps & Ongoing Strategy

Climate Works saw another strong month of organic SEO growth in August, with our average Google position reaching a new all-time low of 7.65. This is a significant improvement from 9.60 at the beginning of the month and shows that more of our target keywords are moving closer to the top of search results.

We also saw 65 tracked keywords improve in position, compared with only 16 moving down. The number of keywords ranking in Google’s top 3 increased from 29 to 44, which is a very encouraging sign that the work completed over the past several months is continuing to gain traction.

This month we focused on strengthening the website rather than simply adding more content. Key work included:

  • Building new Furnace and Water Heater product pages
  • Improving page structure, navigation and internal linking
  • Cleaning up duplicate and outdated URLs
  • Expanding the Indoor Air Quality content with Carrier product information
  • Improving the website’s accessibility and readability for Google and AI search systems across 153 pages
  • Updating tracking systems to ensure Google Ads and CallRail can properly record conversions
  • Improving French and mobile navigation throughout the site

Overall, August was a very positive month. The website is becoming stronger technically, easier for search engines and AI systems to understand, and most importantly, we are continuing to see measurable improvements in Google rankings.