SEO Site Technical Audits And Why They're Vital to the Google Search Algorithm.
Your Website Must Pass Critical Speed Tests If You're Going To Rank #1 On Google.
A technical SEO audit is a process of examining a website’s technical components to identify and fix issues that may hinder its search engine optimization (SEO) efforts. It involves a comprehensive analysis of a site’s technical aspects, such as site speed, mobile responsiveness, site architecture, URL structure, metadata, indexing, and crawlability, to ensure that it’s optimized for search engines and user experience.
The purpose of a technical SEO audit is to find and address technical issues that could prevent a website from ranking high on search engine results pages (SERPs) and improve its overall performance. A technical audit can help improve a website’s load speed, mobile-friendliness, navigation, and accessibility, among other factors that affect SEO.
Site speed is one of the most important aspects of a technical SEO audit. Search engines prioritize fast-loading sites as they provide better user experience. Slow-loading sites can result in a higher bounce rate and lower conversion rates. A technical audit examines the site’s loading speed and helps identify issues that might be slowing it down. The audit might suggest measures such as reducing image sizes, minimizing redirects, or enabling browser caching to improve the website’s speed.
Mobile responsiveness is another crucial component of a technical SEO audit. With more than half of internet users accessing the web via mobile devices, websites need to be optimized for mobile devices. A technical audit can identify issues that might negatively impact a site’s mobile-friendliness, such as non-responsive design, unplayable content, or slow page speed on mobile devices.
You might already know the importance of optimizing each page for its content. In most cases, doing a technical site audit should come first. If there are major technical issues with a website, content optimization won’t make as great of an impact as it could. Improve your website for search engine spiders by addressing back-end optimization opportunities with a technical SEO site audit.
In as little as one week, we can have your SEO back on track after performing both a technical and keyword audit of your site. Send us a message to learn more.